Blog Post Ideas For Digital Marketing
If you’ve ever been stuck on a blog, you’re not alone. It’s hard to come up with weekly blog ideas, especially if you have a small team. We all hit this content brick wall and thought, �We just have nothing to write about.�
At DigitalMarketer, we face the same struggle. Publishing content is our business, but that doesn�t mean that from time to time we don�t sit down and think what now?
Therefore, to keep this as rare as possible, we have created the final list of blog post ideas. You can read the infographics below, or read on to get more detailed explanations and examples of many of these ideas.
We grouped ideas based on 8 goals on a blog. This way you write posts that best suit your needs, rather than just writing posts.
- Useful posts
- Generous posts
- Entertaining posts
- Timely Messages
- Human messages
- Promotional Messages
- Controversial Messages
- Attracting Messages
Here is a complete list of blog post ideas, so you’ll never come across a block of blog authors again.
|Blog Post Ideas For Digital Marketing|
The Ultimate List Of Blog Post Ideas
The list of messages is everywhere, and for good reason … they work hard. Create a list of books, tools, resources or any other thing that will be useful to your market.
The DigitalMarketer Blog gets a ton of traffic when we publish articles as a list of book recommendations. So guess what we keep publishing? You guessed it. Here is one of our book recommendations.
How To Write Post
How-To Post is another basic blog post idea. This post describes how to complete the process and uses images, video or audio to enrich the post and make it as simple as possible for your visitor.
An example of a how-to post is our blog post, How to Create Facebook Ads as a Professional (… When You Are Truly Amateur).
Case Study Report In Your Content
Using a �case study� in the title makes your article sound as if it has more value than a regular blog post. Case studies carry weight; You know that you will learn something from a post on a specific study because they always open the hood to something that we are interested in learning more about. Direct experience makes these posts very juicy.
In publications about specific examples, detailed information about the project, event or process is described and unpacked, and it is also shown how it happened. Molly Pittman wrote a case study article for the Wag dog walking app for DigitalMarketer.
- Reporting a Problem / Solution.
- This post type has a simple format.
Identify Problem & Submit A Solution
This post may apply to other types of blog posts, such as a FAQ, How-To, or Checklist Post.
You will begin to notice that many DigitalMarketer blogs are posting problems/solutions because this is our business. Our goal is to help marketers solve their problems, so naturally, we write a lot of posts based on solutions.
If you attended the Traffic and Conversion Summit in 2019, you will realize that one of the biggest problems our visitors face when they leave is that they have too much information in their heads. To help combat this T&C symptom, we wrote a blog post that showed the participants what to do in order to organize themselves and begin to carry out all the hot tips they received at the summit.
FAQ Posts Articles
If you get recurring questions from customers or potential customers, there is a high probability that they enter the same questions into Google and other search engines. You can also use online tools to find out what issues your customers have.
For example, we are big fans of using Quora to figure out what content to create. At Quora, people ask questions, and everyone can answer them. You can search for �digital marketing� (or any suitable keyword for your business) and see what questions are most often asked around it. Then you simply create content on these topics.
One question we get day after day is how to write good headlines for my blog posts? We answered this question in this post.
Conducting your own primary research on a topic in your niche is one of the best ways to create blog content that attracts attention.
This will not only make you credible, but this post can serve as a valuable resource and is linked to other blogs that link to your research. And we all know what happens when another website links to your website – your SEO ranking is growing.
Your Control On Post
If the content you deliver can be broken down into a �checklist,� it will often work better. People like the checklist format because it is easy to digest and works when the content is paginated this way.
For example, we wrote this blog entry: �[Checklist] 5 elements of copywriting for testing on your landing page.�
The ultimate leadership post is just what it sounds like – a detailed, comprehensive post on a topic in your niche. The most important part of this post is that you remain true to your word. If you promise a final guide, you better deliver.
For example, our blog entry, �The Main Guide to E-Mail in E-Commerce (Online Stores, This Book is for You …),� has a length of 16,000 words and uses more than 70 images to make the content as clear as possible.
Definition Of Post
In niches where there may be complex ideas or confusing terms, a job definition is an absolute must. Consider creating a series of posts that define aspects of your niche. DigitalMarketer�s blog is full of such publications, including under the title �What is Digital Marketing?�
What basic knowledge does your client need you to not notice?
For example, we published a post �What is electronic marketing? A quick guide to understanding correctly. �
Look for opportunities to break the topic down into a series that you can release every day for a week or a month. Link these articles together when you publish them.
For example, our blog post �What is Digital Marketing� is the first in a series of definitions, the second is our publication �What is Electronic Marketing?�, Etc.
Stats Post Of Your Post
This post (for example, �Research Post�) works best when you can use the statistics you created. However, consider compiling statistics from different places to create a good statistical post. These posts are also great reference points for other blogs and can help your SEO.
(NOTE: Do you need help with your digital marketing efforts? Or maybe you just need proven, effective marketing tools, tactics, and templates to integrate into your business? Check out the latest deal from DigitalMarketer and you’re on your way to helping grow your business.)
The Pillar Pillar Technique
Pillar Post uses evergreen content, which is key to your company, to create content that you can often link to. This helps create a constant source of traffic for you and your business.
This can be very useful if you are just starting your blog and need good content. And remember, you can always have more than 1 pillar.
Find out more about making the Pillar Pillar here! This post – yes, about pillar posts – serves as a great post for DM.
Using The Video Review
With a video review, just watch the video related to your audience. This can be done as an overview of the entire video, or you can take screenshots, add explanations and embed the video in your post.
Tips Regarding Blog Post Ideas For Digital Marketing
Here is a super-easy way to create a blog post. Just make a list of tips for your audience. It can be tips on how to do something better, tips on how to do something good, or any other appropriate subject for your audience.
We created a post with tips on making PowerPoint less boring so our audience can create better presentations.
Make SAQ Post
The �Ask a Question� message is a variation of the �Frequently Asked Questions� message. This is a question that customers or potential customers do not ask, but they should.
What do your customers always overlook that you can shed light on?
For example, marketers who miss retargeting campaigns are missing out on a huge conversion opportunity. We shed light on retargeting and took 3 easy steps to set up a retargeting campaign.
Post Tools IN Marketing
Like Tips Post, this is an easy way to stay useful for your audience. Just post a list of tools you think your audience will find useful. You can rate them, view them or simply make a simple list. For example, we have created a list of our favorite keyword research tools.
Human Messages Or Inspirational Post
Some of the most effective materials on the Internet are neither informative nor entertaining, they are simply inspiring. This type of post can work well as a post-post, profile post or quote.
At the 2019 Traffic and Conversion Summit, Ryan Deiss shared his knowledge with the crowd during his opening address. He talked about the current state of marketing and how everything is in the feed. Seriously, this is exactly what he said (there were also a lot of emoticons involved in poop).